Dustless Refinishing

Don't replace your old wood floors - refinish them with our dustless wood floor refinishing system, only from Sergenian's. Floor renewals start as low as $800 for a 12X18 room! Learn more


Sergenian's offers Wisconsin's only comprehensive carpet reclamation program, whether you purchased it from us or not! Our reclamation program has diverted almost 7 million pounds of carpet and pad from local landfills. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability, guaranteeing our installation for life!  That means if the carpet ever puckers, pops or splits, we will fix it for free! Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930


Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.

  • Testimonials

    Everything is absolutely beautiful!!! We are extremely happy Also, I must apologize to all When moving things back, including phones etc. it was discovered the answer button was turned off on our phone. I discovered a voice mail message left on Monday morning the 27th in reference to arranging delivery of the flooring so it could acclimate As the feature was turned off on our phone we did not get the message until turning things back on That was the only message and it is unfortunate I hadn't left my cell phone number as well to get a hold of me. The installers, both flooring and carpet, did an excellent job and please extend our gratitude to them. Gretchen thank you for arranging to have everything finished on Friday as originally planned - it is nice to have everything put back in place

    Once again, thanks to all - we will definitely recommend Sergenians to everyone! - Linda & Joe