Karastan Carpet Sale

Receive a rebate up to $1,000* with your Karastan carpet purchase. Plus, all Karastan carpets are on sale for the month of May. *Rebate in the form of an American Express gift card. Learn more


Sergenian's offers Wisconsin's only comprehensive carpet reclamation program, whether you purchased it from us or not! Our reclamation program has diverted almost 7 million pounds of carpet and pad from local landfills. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability, guaranteeing our installation for life!  That means if the carpet ever puckers, pops or splits, we will fix it for free! Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930


Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.

  • Testimonials

    If you can't tell...I am kind of stressing out getting all of the pieces in place for this project.  However, it is all falling into place and will be fine.  I can't wait to see the finished project!!  Your company has always given us great service as well as you being willing to put in the extra effort to make our current project easy to manage. - Jon