how does carpet recycling work?

Since Sergenian’s started Wisconsin’s only comprehensive carpet reclamation program, we have diverted over 6.4 million pounds of flooring from WI landfills. View our new video to learn more about the reclamation process. Learn more

Premier Carpet Sale

Save up to 25% on over 40 best-selling carpet styles from synthetics to luxurious 100% wool fibers. You’ll find many Stainmaster Premier Collection carpets on sale with their 25-year texture-retention and lifetime stain warranties. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability, guaranteeing our installation for life!  That means if the carpet ever puckers, pops or splits, we will fix it for free! Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930


Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.

  • Testimonials

    Wow! The new vinyl flooring looks AMAZING! The before and after transformation was beyond our dreams. The Sergenian's installation team did a great job installing the vinyl. Now we are ready to start working on carpet options for the entryway stairs. Can't wait! - Mandy