Wood-Look Sale

Get a good look with wood-look flooring! Wood-look laminates now only $2.59/sq ft. New designs are available in hand-scraped and matte finishes! Learn more

Reclamation

Sergenian's offers Wisconsin's only comprehensive carpet reclamation program, whether you purchased it from us or not! Our reclamation program has diverted almost 6 million pounds of carpet and pad from local landfills. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability. This step allows Sergenian’s to guarantee every installation for life. That’s right, if a seam ever puckers pops or splits we’ll fix it free, forever. Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930

Home

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.

  • Testimonials

    We just installed brand new wood flooring from Sergenian's in our house this past summer. It was a great experience. Our installers were amazing! It felt like a giant party in our living room. The guys were so personable, professional, and efficient. We will definitely be calling them in a few years to re-carpet our children's bedrooms. - Kathy