Pet-Protect Carpet Sale

Save up to 30% on Stainmaster Pet-Protect carpet. It’s so stain-resistant it is has a lifetime pet stain warranty! All Pet-Protect carpets are solution-dyed nylon which enhances their ability to resist fading as well. Learn more

How does carpet recycling work?

Since Sergenian’s started Wisconsin’s only comprehensive carpet reclamation program, we have diverted over 11 million pounds of flooring from WI landfills. View our new video to learn more about the reclamation process. Learn more


Sergenian's offers Wisconsin's only comprehensive carpet reclamation program, whether you purchased it from us or not! Our reclamation program has diverted over 11 million pounds of carpet and pad from local landfills. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability, guaranteeing our installation for life!  That means if the carpet ever puckers, pops or splits, we will fix it for free! Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930


Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.