Earth Day Sale

This April, to celebrate the 45th anniversary of Earth Day, Sergenian's will recycle your old, used carpet for only $0.45/ square yard, or $0.05/ square foot. Since 2007, Sergenian’s has diverted over 8 million pounds of carpet from local landfills - help us continue our green legacy! Learn more

Up to 30% Off Pet Protect

Pets will be pets, which is why STAINMASTER created the PetProtect carpet and cushion system that resists stains, reduces odor and releases hair. Shop today and save up to 30% on STAINMASTER PetProtect carpet. Learn more

Lifetime Guarantee

Sergenian's installers use the latest power stretch process to help prevent buckling and promote stability, guaranteeing our installation for life!  That means if the carpet ever puckers, pops or splits, we will fix it for free! Learn more

Move Furniture

With our Smart Choice installation package, we can move your furniture before and after the installation.  Getting new carpet has never been made easier! Learn more

The Smart Choice Since 1930


Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program.

We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County.

Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

Learn more about Sergenian’s.

  • Testimonials

    I can't tell you how much it helped to have the flexibility that Sergenian's provided for our installation dates, payment, flooring selections, etc. Sergenian's team, we couldn't have gone through this home remodeling process without you. - Jim