Sergenian’s Knows Carpet
You will find Madison’s largest selection of carpet in the Sergenian’s showroom. Let our experienced staff guide you through the world’s top brands until you find the perfect carpet for your home and life.
From durable, easy cleaning STAINMASTER® PetProtect to luxurious Smartstrand® Silk™, Sergenian’s has it all. Once you’ve found the perfect fit, take advantage of our Smart Choice Installation Package for carpet reclamation and a lifetime installation guarantee.
How to Choose Your Carpet
Over 90% of residential carpet is manufactured as tufted carpet. A tufting machine works like an oversized sewing machine with hundreds of needles that insert loops of fiber (tufts or stitches) into the carpet’s backing to form the face pile of the carpet.
How long your carpet will last depends on how well it is made. Quality construction will affect the durability, appearance and price of the carpet and is most influenced by the twist of the fibers and the density of the tufts.
Twist refers to how tightly the fiber (carpet yarn) has been twisted. This is especially important in cut pile carpet because the tips are exposed and can become untwisted, giving the carpet a matted and worn appearance. The tighter the yarn is twisted, the better the carpet will stand up to crushing and matting.
Density refers to both the amount of, and how tightly packed together the fibers are within the carpet. The closer together the fibers are placed, the denser the carpet will be, and the better it will wear and perform.
Choosing the right
cushion for your home
A firm, yet resilient cushion is necessary to form a good foundation under your carpet. Carpet cushion serves many purposes. It extends the life of your carpet by absorbing the impact of foot traffic, it provides insulation, and reduces noise. Most importantly, cushion makes your carpet more comfortable to walk on, which is why you probably chose carpet in the first place.