About Sergenian’s
Sergenian’s Floor Coverings, a long-time Madison staple, serves both residential and commercial clients with quality products, exceptional service, and a commitment to the community in both leadership and sustainability. As we look to the future, we plan to carry that commitment forward to serve the greater Madison area for the next 90 years.
Sergenian’s History
A Growing Family Business


– 1962 – A family affair
Some 30 years later, Ara sells the business to his sons Marsh, Ron and Paul, who maintained Sergenian’s commitment to excellence and dedication to customer service.





Focus on Residential Products



Commercial Expansion and Beyond




Award-winning Sergenian’s Becomes Industry Leader & Environmentally-friendly
– 2006 – Kudos to Jim Garner
In 2006, former CEO Jim Garner earns the National Leadership Award given by Flooring America, a cooperative of flooring experts.


– 2012 – Garner becomes a Hall of Famer
Garner is inducted into the InBusiness Hall of Fame for Sergenian’s industry-leading sustainability initiatives and his active involvement in civic organizations.


Continuing the Legacy
The next 90 years… We can’t forget our roots
Sergenian’s unwavering commitment to the Madison community, its customers and the environment pushes them to be an industry front runner and only allows its story to continue for future generations.

