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Madison's Area Rug Experts

The Sergenian's Difference

Sergenian’s Floor Coverings hosts the area’s largest, most diverse collection of area rugs. From Traditional to Contemporary, Transitional to Novelty, our striking showroom features vastly different styles, colors, and designs to meet all of your area rug needs. Our rugs have been imported from around the world, including India, Pakistan, Persia, China, Nepal, and Europe. One of our rug specialists would be happy to schedule an in-home consultation to discuss the size, type, and style of rug that would look best in your space.

Patterned area rug in living area

Light brown shag rug in dining room

Choosing a Rug

Determining the Right Size

Sergenian’s offers area rugs in all sizes, so you will be sure to find a variety of options to fit your space. When determining the appropriate size for your room, take into consideration the use of the room. A dining room rug should be large enough that chairs remain on the rug when pulled out from the table for seating. In living or family rooms, a suitably sized area rug usually measures the length of the sofa. Other things to consider include the architectural details and traffic patterns within the room. We recommend customers come to our showroom with a general idea of the minimum and maximum sizes for their desired rug.

Deciding on a Design Style

Sergenian’s offers area rugs in all colors and patterns covering traditional, contemporary, and transitional styles. We even offer custom rug programs, allowing you to modify the colors and styles to best suit your needs. For most customers, the area rug will need to coordinate with other home décor items you already own. Bringing a sofa or chair cushion, paint samples or artwork can help narrow down color and pattern. We will also want to know how you use your space as certain colors hide dirt better in high traffic areas, and the pattern of the rug may create the difference between a “formal” or “casual” room. Our experienced associates can help you choose the rug that will highlight your style for many years to come.

Brand Names You Know and Trust


Collage of area rug brand logos